Authenticity in hospitality branding & experience begins with concepts you genuinely believe in.
Wayfare
Actionable brand strategy that delivers value
Wayfare builds brand strategy that is sharp enough to steer decisions and resilient enough to hold up under real-world pressure.
Whether starting from a blank page, repositioning an established name, or aligning brand with broader commercial objectives, we bring the discipline and clarity that converts strategic thinking into genuine competitive advantage.
No generic frameworks. No off-the-shelf answers. This is pragmatic work, built to last.
We turn vision into operational reality
Vision without execution is aspiration. Wayfare bridges the gap between the two to bring concepts to life.
We work independently or alongside your existing agency to develop the strategy, financial modelling and operational planning your concept needs to move from idea to reality.
Ideas and models on paper only materialise through skilled people; Wayfare provides the talented professionals and hands-on oversight to bring implementation in on spec, within budget and on time.
Meet Costis
Drawn to hospitality for crafting unique, emotional, meaningful experiences across the customer journey, Costis Bastias is the architect of "Authentic Hospitality" — a philosophy that prioritizes sustainable, long-term value over short-term returns.
As the founder of Wayfare Advisory, Costis combines an MBA in branding and strategy with extensive experience in operational performance and entrepreneurship. He brings this focus to every partnership, helping hospitality brands build concepts that last.
Consultant's discipline. Entrepreneur's instinct.
Approach
Discovery is more than analysing trends
Investing in the first stage of a project is critical. Insufficient understanding of the market, the brand and its context is how you build a house of cards.
Wayfare invests in the workshops, interviews and in-depth discussions that sharpen insider perspective - for us and our clients alike. We expand our view first, then design research around what we find.
This allows us to look beyond today's business realities, uncover potential that hasn't yet surfaced, and position your brand to set new trends rather than follow existing ones.
Meaningful implementation requires direction
In fast-paced, resource-challenged hospitality, brands often skip strategy and settle for "quick-fix" tactics.
The Wayfare approach changes this by synthesizing Discovery insights into viable, breakthrough Strategy, in a straightforward, cost-effective manner.
The result is Direction and Decision Making that resonates with your audience and delivers measurable, impactful business results.
Down to earth and hands-on
Tactical planning translates strategy into reality, not only by defining the concrete actions that drive results, but by prioritising them realistically against your actual position, capabilities and resources.
Wayfare builds strategy-driven operational plans with both feet on the ground. Then stays in the room to see them through.
Through hands-on guidance, coaching and continuous feedback, we keep your team aligned and your execution sharp.
Fifteen years developing brands, from concept ideation to operational fulfillment & commercial success.
Work
Fine Mess Smokehouse
A world first, Fine Mess elevates the art of low & slow barbecue and creole cuisine to contemporary gastronomy.
Fine Mess is a unique concept in more ways than one, presenting its own brand of fine dining, with a Sharing Degustation Menu, an Old-Fashioned Cocktail pairing proposition deeply embedded in the menu philosophy, and a sophisticated yet casual approach to guest relationships.
Visit Fine Mess.
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Lick the Spoon
The Celebration Patisserie concept, centered around the creation of unique, personalised desserts upon consultation with the customer.
Desserts are made solely upon order, compositions are based on seasonal ingredients, and presentation is plated — characteristics and features found exclusively across fine dining restaurants.
The brand is currently expanding to include bespoke catering services.
Visit Lick the Spoon.
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Kokkini Svoura
Established in 2011, Svoura played a pivotal role in shaping the modern Athenian Bar-Bistro.
By introducing personalised service, the exclusive use of fresh ingredients and house-made products across both bar and kitchen, and differentiation through product originality, Svoura built a reputation that spread widely and deeply.
The brand evolved to combine sharing gastronomy, cocktail mixology & vinyl sound supporting its move towards premium positioning.
Visit Kokkini Svoura.
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1st Harvest
Creation of a new ultra-premium food brand concept, 1st Harvest, focused on extremely limited-production extra virgin olive oil (fewer than 1,000 x 500ml bottles annually).
The brand was developed to capture and communicate the authentic character of early-harvest, cold-pressed, low-yield olive oil.
The project included end-to-end brand strategy, the development of a verbal and visual identity system, and packaging design for this single-origin, highly exclusive product.
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Atelier
Creation of a new gourmet FMCG brand, Atelier, positioned within the premium, small-batch food segment.
The brand introduced a curated range of artisanal chutneys for distribution through specialty retail channels and delicatessens.
TThe project included the development of a comprehensive brand strategy, alongside the creation of the verbal and visual identity system.
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The Wayfare network
Wayfare brings together the talent and expertise that is needed to bring every engagement to successful implementation, working either independently or in collaboration with partner agencies.
Drop us a line
If you have a project worth building, we should talk.
CB Wayfare Advisory Ltd
7 Stasandrou St. | 1060 Nicosia | Cyprus
If you find contact forms too restrictive, you can always email us.
7 Stasandrou St. | 1060 Nicosia | Cyprus
If you find contact forms too restrictive, you can always email us.