About

Meet Costis

Costis Bastias is the founder of the Wayfare Advisory. Born in Athens but shaped internationally, Costis views origin & heritage not as a boundary, but as a source of inspiration to be shared. He spent his formative years in the UK, took on roles focused on operational efficiency and performance, and earned his MBA with Honors from Warwick Business School, focusing on branding and strategy.

Drawn to hospitality as the premier playground for crafting emotional experiences across the customer journey, Costis transitioned into entrepreneurship — creating differentiated brands through his own ventures and developing the concept of Authentic Hospitality: a philosophy centered on long-term, sustainable value creation through the delivery of the best possible brand experience, rather than short-term returns.

What we do

Wayfare crafts actionable Brand Strategy that delivers value.

Whether the ask is to create a new brand, reinvent an existing one, or to ensure brand alignment with personal or company objectives, we work under the singular focus of providing direction that is meaningful & impactful to you from day one.

We work independently or in close collaboration with branding and design agencies, contributing our expertise in hospitality strategy.

Our process balances the conceptualization of aspirational, long-term goals with the creation of a clear pathway that addresses today's realities. Long-term success depends on being effective at every step along the way.

This is the Wayfare approach.

Areas of Specialization

Showcased across our projects, the Wayfare Advisory's services include:

- Concept Creation

- Brand Strategy Development

- Business Modeling

- Operational & Tactical Planning

- Management Coaching

The Wayfare Network

Wayfare brings together a broad network of hospitality professionals and specialists, assembled as needed to support each engagement — either independently or in collaboration with partner agencies.

From architects and engineers to consulting chefs, Wayfare brings together the talent that is needed to bring every engagement to successful implementation.

 

Approach

Discovery

Successful Discovery results in delivering insights and uncovering new points of view. Establishing today's business realities and identifying current trends is not enough to set the foundations for successful strategy development.

Wayfare will guide the process and work with you, not just to understand what is happening now, but to uncover the potential of things not happening yet.

Discovery's mission is to identify the space and recognize the opportunity for setting new trends, not merely following what is already out there.

Strategic Modeling & Decision Making

In the challenging, fast-paced environment of hospitality, developing a comprehensive brand strategy is frequently dismissed as a superfluous endeavor.

Time & cost pressures, limited resources and market trends in constant flux force brands to settle for 'quick & dirty' uncoordinated tactical responses.

Wayfare Modeling brings together Discovery knowledge & insights in a straightforward, time and cost effective manner to reveal Strategic breakthroughs and facilitate decision making.

The outcome is effective Strategy that makes sense for the brand owners, resonates across actors & audiences, and delivers business objectives through tangible, measurable results.

Implementation

Tactical planning translates brand strategy into reality, and Wayfare views it as an integral component of every engagement — and ultimately, the key to achieving goals.

Coherent, strategy-driven operational plans are devised that take into account the current position and available capabilities & resources.

Continuous feedback & appraisal processes ensure corrective action is taken as needed and alignment is maintained. Coaching & hands-on guidance is provided at all levels, to safeguard the project's success.

 

Work

Fine Mess Smokehouse

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A world first, Fine Mess elevates the art of low & slow barbecue and creole cuisine to contemporary gastronomy.

Fine Mess is a unique concept in more ways than one, presenting its own brand of fine dining, with a Sharing Degustation Menu, an Old-Fashioned Cocktail pairing proposition deeply embedded in the menu philosophy, and a sophisticated yet casual approach to guest relationships.

Visit Fine Mess.

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Lick the Spoon

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​The Celebration Patisserie concept, centered around the creation of unique, personalized desserts upon consultation with the customer. 

Desserts are made solely upon order, compositions are based on seasonal ingredients, and presentation is platted - characteristics and features found exclusively across fine dining restaurants.

The brand is currently expanding to include bespoke catering services.

Visit Lick the Spoon.

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Kokkini Svoura

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Established in 2011, Svoura played a pivotal role in shaping the modern Athenian Bar-Bistro.

By introducing personalised service, the exclusive use of fresh ingredients and house-made products across both bar and kitchen, and differentiation through product originality, Svoura built a reputation that spread widely and deeply.

The brand evolved to combine sharing gastronomy, cocktail mixology & vinyl sound supporting its move towards a premium positioning. 

Visit Kokkini Svoura.

 

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CB Wayfare Advisory Ltd
7 Stasandrou St. 
1060 Nicosia
Cyprus
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